Elite PNews update
Employers unaware of what attracts top talent! Many employers are failing to recruit top talent because they are unaware of what attracts staff to a particular company, new research suggests. Bosses and employees were quizzed on what job candidates look for in a company when deciding if it is somewhere they would like to work
Employers unaware of what attracts top talent
Many employers are failing to recruit top talent because they are unaware of what attracts staff to a particular company, new research suggests.
Bosses and employees were quizzed on what job candidates look for in a company when deciding if it is somewhere they would like to work.
In a survey by business advisors Croner, 65% of employers thought company reputation was the most attractive attribute for potential employees. However, only 22% of employees agreed.
Employees cited holiday entitlement and location as the most attractive factors when choosing a company to work for at 43% and 47% respectively.
According to Croner, the research shows a clear discrepancy between what employers think is appealing to staff and what employees are actually looking for.
"Today's employees aren't solely motivated by money and are looking for other perks and conditions to help them balance their work and home life," said Gillian Dowling, technical consultant at Croner.
"Although little can be done about location, home working can be a powerful benefit to employees, as can offering other flexible solutions such as later start times or job sharing.
"Employers may be missing out on top talent by failing to accommodate flexible working needs. Evidence suggests that offering such benefits can lead to commercial gains due to improved employee relations, staff morale and retention."
© Crimson Business Ltd
